Standing against in an era when global imported makeup brands are competing fiercely for their market share, an Australian first-class makeup brand – EAORON, successfully went up to the top place among other local medicinal makeup brands depending on its natural ingredients and unique skincare technology, and was put in the list of “must-buy products when traveling in Australia”. In addition, it is devoted to upgrading the whole cosmetic market of Australia via constant product innovation, and help the excellent Australian cosmetics step into international market.
Even the pharmacists advocate for this brand.
The popularity of EAORON has helped developed its own followers.
Sarah is a pharmacist in one of the Chemist Warehouse subsidiary stores in Sydney. In Australia, this is a highly demanding job, you have to know very much about the knowledge of medicine. And what they need to do is grab certain amount of medicines according to the prescriptions handed over by customers, and tell them how much amount they should take in, some taboos and other warnings they should care about. Thus, they are generally fairly sensitive to the ingredients and effects of every product. “When selecting makeup, I will only choose the renown Australia-developed brands, such as EAORON, since Australia is the third area that conducts a strict control over the cosmetic quality compared with European and American countries, any harmful element to skin is forbidden to add into the product,” Sarah said.
It is reported that as a rare first-level makeup brand that was allowed to sell simultaneously in the five major medicine stores in Australia, EAORON has currently entered into more than 5000 medicine stores in total, which include Chemist Warehouse, My Chemist, Amcal, Terry White Chemists, etc. Up to now, the products under EAORON have been the top bestsellers among other Australian medicine makeup brands in the resent three years. Many pharmacists are the loyal fans of EAORON.
Nowadays, as a growing number of travelers are heading for Australia, EAORON becomes more popular in China, and has grown to be a must-have skincare product. Miss Wang, a clerk from a Shanghai financial company, is one of them. “Initially, I used the skin-refining-element injector of EAORON, and grew more satisfied with it. Now all of my skincare products are from EAORON. I, along with many EAORON users even created a chatting group named EAORON to discuss about the product. When its certain hit product was sold out, those who have bought the product will share theirs with other group members. We call ourselves “EAORON people” in private.” Miss Wang said with a smile.
EAORON was entitled as a “Cosmetic Medicine Geek”
Lead the Australian cosmetic industry
EAORON, founded in 2014, has been long called “Cosmetic Medicine Geek”. An Australian cosmetic industry observer said, “EAORON ended the blank history that no one Australia-developed cosmetic brand has ever forged ahead into the international market.”
First of all, depending on the globally advanced medical beautification technology, EAORON contributed a lot of innovative inventions to the makeup industry. For example, it created the first skin-refining-element injector that can be smeared onto face, adopted the latest cosmetic technology enabling small molecular hyaluronic acid and collagen to penetrate into the skin rapidly. It turns the users’ face to be young and refreshed while avoiding injecting cosmetic elements into our skin but in a way of smearing. Because of the outstanding invention, this single product became the champion exported goods in 2016. Another example proving EAORON’s innovation is that it produced the thinnest red cedar fiber facial mask in the world. With pure plant fiber and 1/10 thickness of common facial mask, it can be easily applied onto face, the element can be easily taken in, more friendly with sensitive skin type and the natural environment, because it can be degraded without taking any human efforts.
Furthermore, EAORON applied a variety of Australian and New Zealand precious elements into cosmetic industry for the first time, helping set a natural, healthy and effective brand image in global market. For instance, the honey toxin facial mask of EAORON. Developer made the first attempt to have applied the “liquid gold” – Manuka honey with superior antioxidant capability in the facial mask industry; Again, EAORON successfully extracted the whitening and speckle lightening substance from Perth Pink Lake – “9 cis β-carotene”, and put it in its products. These efforts and explorations brought the first whitening essence capsule in Australia. These skincare products bearing a distinctive Australia and New Zealand characteristics help the whole makeup market of the area find their advantage in the global competition.
“All along, EAORON has been a leading role in the whole Australian makeup market,” the above observer commented. It made a fresh try by releasing its products in its factory, built the first automated assembly line in Australia, and also ended the history that there are no commercial makeup product sharing and advertising icons in the country. All of these innovative measures have motivated and nourished hundreds of local brands, forming a benign competition atmosphere. To sum it up, EAORON, growing from a local brand to an international cosmetic producer, increasingly won the recognition of the world through nothing but its critical research and development strength.