Phoenix, AZ – December 17, 2025 – Starks Enterprises has announced the launch of The Fighter’s Formula: Winning The Game of Life, a new book by Hall-of-Fame athlete, former UFC fighter, and performance coach Clifford Starks. Drawing from his personal transformation and years of experience mentoring entrepreneurs and leaders, Starks delivers a grounded, strategic framework for winning in high-stakes environment both personally and professionally.
More than a motivational read, The Fighter’s Formula introduces a practical six-phase system to help readers build confidence and resilience under pressure. The book distills the same insights Starks has used to support thousands of high performers – executives, founders, athletes, and professionals navigating responsibility, expectations, and complex decision-making.
“Winning isn’t about doing more,” says Starks. “It’s about seeing clearly and acting from alignment. The same lessons that helped me compete at the highest level are the ones that have helped thousands of leaders perform better in life and business.”
Key highlights of the book include:
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The complete 6-phase Fighter’s Formula
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Applied mindset strategies used in high-pressure environment
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Coaching insights shaped by work with executives and business owners
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Core declarations that reinforce internal consistency and accountability
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A practical roadmap for sustained decision-making and long-term success
In the book, Starks emphasizes that true performance isn’t just physical, it’s mental, emotional, and deeply intentional. Grounded in his personal transformation – including losing 80 pounds and reaching the UFC in under a year – Starks explains how to develop steadiness, self-trust, and decisive momentum in uncertain environments. The book translates these concepts into a structured framework designed for application across leadership, business, and personal development contexts.
Known for his role as a trusted “corner man” to business leaders, Starks works behind the scenes to help individuals recognize blind spots, improve their decision-making, and turn years of effort into focused forward motion. This book is an extension of that mission, designed to equip readers to take bold, aligned actions.
The Fighter’s Formula: Winning The Game of Life is now available on Amazon in paperback and digital formats. Early readers have given positive reviews for the book for its grounded insights and ability to cut through noise in a world that’s overloaded with surface-level advice.
To learn more about Clifford Starks, please visit https://www.linkedin.com/in/clifford-starks/.
Media Contact
Company Name: Starks Enterprises LLC
Contact Person: Clifford Starks
Email: Send Email
Phone: 602-403-6957
Country: United States
Website: https://www.linkedin.com/in/clifford-starks/