New York, NY – October 27, 2025 – Looking Back, the powerful Vietnam War memoir by Robert Janicki, is taking center stage on the New York Times Square Digital Billboard, honoring the courage and sacrifice of U.S. Marines who served during one of America’s most defining conflicts.
Told through the eyes of a young Marine with the 3rd Marine Division, Janicki’s firsthand account brings readers into the realities of war—from the heat and chaos of battle to the brotherhood forged in the jungles of Vietnam. Serving from September 1967 to October 1968, including the Tet Offensive, the author delivers an unfiltered and deeply human narrative of endurance, loyalty, and reflection.
“Their gaze is magnetic and hard to pull away from,” Janicki writes of a 1968 photograph taken in Gia Liem. “For a fleeting second, I can remember the very instant when the picture was taken and why.”
The Times Square feature highlights the timeless relevance of Janicki’s story, bringing visibility to veterans’ experiences and reminding the public of the resilience of those who served. Supported by a nationwide press campaign distributed to more than 400 media outlets, this promotion underscores the growing momentum for Looking Back as it advances toward Barnes & Noble’s 614-store placement consideration.
Looking Back has earned 5-star reviews on Amazon and continues to resonate with readers seeking authenticity and honor in storytelling.
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