SimpleTraffic.co has released new data showing that businesses using earned media strategies—particularly press releases—achieved up to a 30% improvement in keyword rankings over a 60-day period. The study is based on anonymized performance data from a sample of traffic clients that combined SimpleTraffic’s direct traffic solution with backlink strategies.
The findings confirm what many in the SEO space have observed anecdotally: quality backlinks from news outlets outperform traditional link-building methods like guest posts, cold outreach, and blog comments.
“In today’s search environment, it’s not just about getting backlinks—it’s about getting the right kind,” said Trevor Johnson from SimpleTraffic. “We found that backlinks placed in editorial content, especially those syndicated through media networks, consistently led to faster and more stable ranking gains.”
The report highlights Brand Push, a public relations agency specializing in earned media for SEO, as a platform many SimpleTraffic users turned to for press release writing and distribution. These services enabled businesses to gain access to trusted publications that Google and AI-powered search tools favor.
Backlinks created through press releases were often picked up by multiple domains, increasing overall referring domain count and signaling authority to search engines. Additionally, these mentions were more likely to appear in Google AI Overviews, ChatGPT summaries, and Perplexity answers—giving brands even more visibility beyond standard SERPs.
Businesses that combined direct traffic solutions with earned media support—such as partnering with a trusted PR agency to secure editorial coverage—saw the most consistent and sustained improvements. According to the report, many companies opted for platforms like Brand Push to handle this process, citing its ease of use and wide media reach as key advantages.
For companies exploring how to get backlinks in 2025, SimpleTraffic’s analysis underscores that press release distribution remains one of the most effective and scalable strategies—particularly when supported by targeted referral traffic and SEO-aware content.
About Simple Traffic
Simple Traffic is a platform that delivers targeted, bot-free web traffic to help businesses grow their online presence. By combining smart traffic distribution with SEO-friendly referral sources, SimpleTraffic supports thousands of websites across multiple industries.
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Website: https://www.simpletraffic.co