PATHFINDER was launched in Beijing Road Pedestrian Street, a Millennium commercial street. From March 8 to March 14, with the theme Driving PATHFINDER Through the Forest, it was designed to create a brand feast of “new thinking, new mode and new consumption”.
This is a huge exhibition of dominating the streets. A total of 16 PATHFINDERs were displayed at the scene, and advertisements were simultaneously played on 8 screens and digital matrix screens with panoramic views in the central area of Beijing Road, forming a street marketing with product and effect. It is estimated that the number of visitors will reach 4 million during the exhibition. In addition, online promotion is also carried out through social media and short video platforms, forming online and offline all-media streaming publicity.
This is a passionate collision between brand strength and advanced technology. PATHFINDER adopts a brand-new family-style design language, with smooth body lines and a sense of strength. The interior pays attention to the integration of comfort and technology, and is equipped with a 2.0T VC-TURBO turbocharged engine to match the intelligent four-wheel drive system, bringing drivers a passionate driving experience.
This is a unique interactive feast of innovation. At the scene, the exploration of the land with different layout of the trunk attracted consumers’ eyes, including the scene designed as outdoor camping, the experience of trying to sleep as a big bed, and the interaction of arranging a beautiful flower market to attract consumers to take photos. Consumers can feel the various lifestyles brought by PATHFINDER.
This event fully demonstrated the strength of Nissan’s car design and technology, as well as a deep insight into consumer demand. In the future, Nissan will continue to adhere to the concept of innovation, excellence and quality, and bring more high-quality, intelligent and environmentally-friendly travel choices to users.
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