Anthony L May III and Lauren Dean, the founders of SHAVA, a trailblazing new brand, is excited to announce the launch of its debut fashion line, created exclusively for the LGBTQIA+ community. The “Pride 2023 It’s In Our DNA” campaign, aims to raise awareness and bring LGBTQIA+ visibility, celebrating self-expression and diversity.
Founded on the principles of inclusivity, self-expression, and community-building, SHAVA aims to redefine the consumer goods landscape for the LGBTQIA+ community. The collections feature a wide array of styles, sizes, and gender-expansive designs, ensuring everyone can find pieces that embody their unique identities.
Shava is an innovative brand committed to crafting fashion-forward, inclusive clothing and products for the LGBTQIA+ community. Established in 2022 Shava strives to dismantle barriers and celebrate self-expression through its unique and empowering designs. With a strong commitment to diversity, inclusivity, and community-building, Shava seeks to leave a lasting impact in the world of fashion and beyond.
The Pride 2023 “It’s In Our DNA” design features a strand of double helix making up the colors of each of the LGBTQIA+ flags, highlighting that being a part of the LGBTQIA+ community is an innate aspect of one’s identity. By fostering an appreciation for diversity and emphasizing that love and acceptance should transcend all boundaries, Shava hopes to encourage inclusivity beyond the LGBTQIA+ community..
The impact of this campaign doesn’t stop at aesthetics – it also seeks to magnify the voices of women in the community and empower them to feel comfortable in their own skin. With Pride 2023 just around the corner, there has been a rise in anti-gay attacks and hate speech which creates fear and misunderstanding amongst those who do not comprehend or accept those with alternative orientations. SHAVA hopes that through their Pride 2023 “It’s In Our DNA” design, they can raise awareness, spread love, and allow people to wear who they are with PRIDE.
SHAVA wants to help people see the beauty in wearing their identity proudly and embrace it as a source of strength. They believe that their products should be worn with confidence and can help create meaningful conversations about gender, identity, and pride.
This campaign seeks to bring visibility to those who identify under the LGBTQIA+ umbrella, so they can feel safe and proud of who they are without fear or judgment. SHAVA’s Pride 2023 “It’s In Our DNA” design is more than just art– it’s a statement.
You can visit their site at shava.co to explore how you might want to express yourself.
Company Name: SHAVA
Contact Person: Anthony May
Email: Send Email
Country: United States