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Untapped Global, Facilitators of Investments into Small Businesses in Emerging Markets, Launches Equity Crowdfunding Campaign

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March 2, 2022
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Untapped Global, Facilitators of Investments into Small Businesses in Emerging Markets, Launches Equity Crowdfunding Campaign

San Francisco, CA – March 1st, 2022 – Untapped Global, creators of an innovative, data-driven investment model that makes profitable investing in emerging markets easy and accessible to everyone, has recently launched an equity crowdfunding campaign on Wefunder. They have raised more than $300,000 since launch and investments begin at $100. 

Untapped Global is an investment and technology company that facilitates investments into small businesses in emerging markets, primarily across Africa, including motorcycles, solar irrigation systems, among many others. They are the pioneers of “Smart Asset Financing,” an innovative, data-driven investment model that leverages Internet of Technology (IoT) to track the usage and revenue of assets used by entrepreneurs in emerging markets in real time, and pay back investors healthy returns. 

Untapped provides a single platform that makes it easy for small businesses to access capital and easy for investors to invest in thousands of small businesses at once through a diversified pool of assets. These assets include electric motorcycles in Uganda, water treatment systems in South Africa, and solar irrigation systems in Kenya, among others across many countries and currencies.

“Untapped Global is pioneering a new way to invest safely and profitably in frontier markets like those in Africa, Latin America, and Asia – a $5.2T opportunity,” said CEO of Untapped Global Jim Chu. “Our proprietary and innovative investment model, Smart Asset Financing, uses technology and data to make it easier, safer, and faster for small businesses in emerging markets to access growth capital, and scale.”

The Smart Asset Financing model allows investors from all over the world to invest in local entrepreneurs and track – in real time – the impact of their investments while making healthy returns. To date, Untapped Global has financed thousands of entrepreneurs in over a half dozen countries. They also have become profitable in their first year of operation.

“Despite our financial success in year one, we’ve only been able to make this investment opportunity available to ‘accredited’ investors willing to write big checks,” said Chu. “This equity crowdfunding campaign is changing that. Through it, anyone, anywhere can invest. This funding will allow us to automate our platform and allow any type of investor – big or small – to invest in Smart Asset Financing for fast-growing small businesses in Africa, Latin America, and Asia.”

Though asset financing isn’t new and there are many startups introducing some form of “smart” asset financing as part of their business, Untapped’s approach to it is unique: a consolidated platform for smart financing, and a tech stack that makes it scalable and efficient across many sectors and countries. By bridging the gap between investors and entrepreneurs on a systemic level, they are aiming to bring over $1B to overlooked small businesses in emerging markets in the next decade. 

“Untapped is driven by the mission to change how investment and financing in emerging markets is done so that it can address a major market gap that existing institutions and business models don’t fulfill: providing finance for the growth of small businesses to drive equitable economic growth in emerging markets,” said Chu. “We’re excited to continue further closing this gap with the funds raised through Wefunder. We’re changing how investment happens globally, ultimately empowering businesses and changing lives.” 

Untapped Global’s equity crowdfunding campaign on Wefunder is now open. 

About Untapped Global:

Untapped is an investment and technology company that facilitates investments into small businesses in emerging markets, primarily across Africa. Untapped is the pioneer of Smart Asset Financing, an innovative, data-driven investment model that leverages IoT technology to track the usage and revenue of assets used by entrepreneurs in emerging markets in real time, and pay back investors healthy returns. Untapped also connects a global network of international investors and emerging market entrepreneurs through events and content both online and offline.

Media Contact
Company Name: Untapped Global
Contact Person: Lundie Strom
Email: Send Email
Phone: +27 66 014 5553
Address:Workshop 17, 32 Kloof Street
City: Cape Town, 8001
Country: South Africa
Website: https://untapped-global.com

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