Today’s drink mix market is very saturated. It is particularly full of sugary, artificially flavored drink mixes that can be quite unhealthy for most folks. The least unhealthy ones tend to have typical, boring flavors. Tiiga, the newest drink mix in the market, knows this all too well. This is why the brand recently launched its products to make way for a healthier drink mix with bold new flavors.
Tiiga is made from the fruit of the Baobab tree that’s native to Africa. The Baobab fruit, which is considered a superfruit, has a naturally powdery pulp. Its pulp turns dry then the fruit is harvested in the summer after baking in the sun for six months. It is finely ground, and then sieved into a light powder. This minimal processing means that much of the fruits’ nutrients are retained. The powder from the Baobab is then combined with other natural flavors to make the drink mix more acceptable to most people’s palate.
In Africa, Baobab has been used for nutrition and its medicinal properties for a long time. With Baobab as its base, Tiiga contains several nutrients including vitamin C, antioxidants, fiber, potassium, calcium, magnesium, riboflavin, and iron. Baobab has more vitamin C than oranges, and more antioxidants than acai berries, goji berries, and blueberries. These vitamins and antioxidants, plus all the other nutrients combined, help support a healthy immune system.
Tiiga also aids hydration because of the electrolytes it contains. It is low in sugar and contains natural carbohydrates. It also aids in balancing blood sugar in the body. Lastly, it supports digestive health thanks to the Baobab’s high-fiber content and natural prebiotics. Prebiotics help sustain the good bacteria in the digestive tract, ensuring that they function at an optimal level. On the other hand, Tiiga’s baobab contains 50 percent soluble and insoluble fiber, both of which aid in maintaining a healthy gut.
The Baobab fruits used in Tiiga are sustainably produced. The team of Jeff Tezak, Harrouna Malgoubri, and Katy Kerins Tezak, the founders of Tiiga, recognize the brand’s potential to positively affect the health and quality of living of entire communities in Africa. Katy says, “The power of Tiiga really is two-prong – it not only provides incredible benefits to those who are consuming Tiiga, but it also creates income opportunities for poorer local communities that harvest this fruit back in Africa.”
To browse, shop, and learn more about Tiiga visit, https://drinktiiga.com.
About Tiiga
Tiiga was founded by Jeff Tezak, Harrouna Malgoubri, and Katy Kerins Tezak who met while pursuing degrees from the University of Nebraska-Lincoln. The three share a passion for connecting cultures, creating opportunities for improving people’s lives, and sharing cuisine and knowledge from the places they’ve visited. Tiiga was born when Harrouna shared a Baobab-based beverage from his native country, Burkina Faso, in western Africa.
From initial taste to learning more about the health benefits of the Baobab fruit, Jeff, Harrouna, and Katy’s conversations led to the idea of combining the power of Baobab with other natural flavors to make it more accessible to people. Soon after, they explored ways to elevate the economic and social value of these potential Baobab-based products.
The low-calorie and natural drink option is sustainably produced and has the potential to create positive change in the health of others and for women and entire communities in Africa.
Media Contact
Company Name: Tiiga
Contact Person: Katy Tezak
Email: Send Email
Country: United States
Website: https://www.drinktiiga.com/