New York – Feb 25, 2021 – With the current wave of Tech investments in music come hidden benefits that may not be that obvious to the untrained eye.
According to Music Industry veteran, Donald Malter, the current wave of proposed tie ups and joint ventures actually as well as providing a much needed boost of liquidity actually help the Record and Music Companies involved gain footholds in hitherto inaccessible markets.
The Music Industry whether we choose to admit to it or not is very “western focussed” to date and this has been a growing issue with the major players attempts to gain a serious foothold in Eastern and Asian Marketplaces such as India and China, Taiwan etc.
Now with Universal Musics (UMG) tie up with several Indian Hip Hop artists then the entire Indian Market comes into play. A market very much under developed by most major labels.
This would appear to be the latest in a long series of potential issue surrounding the integration of some of the newer tech platforms within the conventional music industry.
“As well as providing additional liquidity and an external market driven valuation,” according to Donald Malter. “The additional tie up with TenCent and their various streaming services and Universal Music (UMG) means that access to the Chinese Market is now available.”
The future can only get brighter.
About:
Donald Malter over the past 35 years has worked for, Elektra Records (Warners), Zomba Music (SONY), Verve (Universal Music Group), BMG Chrysalis (BMG Music) as well as numerous other clients. Donald Malter is an “in demand” Consultant specialising in introducing Private Equity Investment into Entertainment Projects.
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