Senno, a data monetization platform, was one of 11 companies that recently completed the Startup Bootcamp (SBC) Energy Australia accelerator program. The SBC accelerator program received over 650 applications from 28 cities across four continents. Startups which were after a deep examination were introduced to VCs, Investors and potential partners.
According to Senno CO Founder and CTO Rudy Zakuto, Senno offers an easy to use and low-cost solution that “Provides users with a safe, intuitive way to monetize their data.”
Senno was purportedly able to acquire more than 10 million user profiles in the second half of the accelerator program, and register 500 users each day to share and monetize their data through the platform.
By the conclusion of the program, Senno designed an MVP for the monetization of data verification, with a particular focus in the energy sector. Such user data includes:
- Demographics (i.e., an individual has lived in the same home for many years)
- Payment track record (i.e., consistently making monthly payments on-time)
- Energy usage behavior
- Use of appliances
- Financial Activity (Investing, purchases, Gambling)
To conclude his presentation at SBC Demo Day, Senno CEO, Elad Peled announced a strategic data monetization partnership with “one of the biggest data brokers in the world,” DemystData.
Watch the Senno demo day presentation:
Video Link: http://www.youtube.com/embed/ZkM7uMvUa8E
The partnership will create revenue streams estimated above $100,000 a month once fully integrated with Demyst data systems.
Looking forward, Senno seeks to form additional strategic partnerships with value-to-customer (V2C) companies and expects that during 2019, Additional partnerships with large data companies such as Axcium, Oracle and Amazon will be signed, creating combined revenues of over $10M a year.
According to Forbes review on Senno’s technology: “Senno’s AI and ML’s automation can actually help analyze market data quickly and provide investors with timely insights.”
Senno’s cryptocurrency, which is traded in crypto exchanges under the symbol SENNO, has been analyzed to be undervalued and is being currently traded for around $0.0001, prediction according to the estimated revenue streams in the signed partnerships indicates that during Q3 2019, SENNO might reach $0.001 and close 2019 around $0.005.