Today’s era is an increasingly digital one. The absolute dominance of social platforms such as Facebook, Instagram, Twitter and LinkedIn means that every business needs to have an online presence in one form or the other. The biggest internet platform however remains Google Search, which processes a staggering 3.5 billion searches every day.
Needless to say, Google Search is a huge opportunity for any business looking to expand their reach and get new customers or clients. To acquire users through Google Search, businesses have to implement an SEO strategy. SEO is an acronym for search engine optimization. The goal with SEO is to optimize Google’s search results for a given phrase or ‘keyword’, which is chosen depending on the business.
So for a business that offers plumbing services, its website would need to be optimized for ‘plumbing services’ keyword. Logic Inbound, a digital marketing agency based in Seattle, explains in their article the importance of SEO for Los Angeles businesses.
Whenever a person is doing research for a product or service they’d like to avail, Google search often plays a significant role in the research process. The process might take days, weeks or even months before the person finally commits to a product. Every person thinks differently, so search queries will vary quite a bit. The search query they input can also determine their current phase in the research process. As a business, it is vital that your website’s content is optimized to capture customers during different phases of their buying process.
Really, SEO can be visualized as a funnel. The top of the funnel is the widest part, and where you’ll find a lot of people searching for roughly the same thing. This is where people who have done little research are located. However, as you go down the funnel, it gets slimmer and fits a smaller criteria of people. Located at the bottom are the least amount of searches, and this is where you’ll find people who have decided on exactly what they want to buy.
Logic Inbound explains that an agency has to target people at the top of the funnel to increase efficiency and effectiveness of a website’s content.
Company Name: Logic Inbound
Contact Person: Hayk Saakian
Email: Send Email
Phone: (206) 800-7756
Address:500 Mercer Street Floor 2
Country: United States