Like all companies, pharmaceutical companies and medical device manufacturers need to perform market research before releasing new products. Conducting market research with physicians and other medical professionals can be difficult. Doctors tend to be very busy, so fitting in even a short survey can be tough.
Medical market research companies like Sermo provide a valuable service by making it easy to contact qualified physicians with verified credentials who are willing to participate in market research. However, according to realtimecampaign.com, finding willing participants is only the first hurdle to clear. Next, product developers must create surveys that will offer actionable insights. Start by checking out the basic tips below.
Keep Studies Short
Doctors are busy people. Their primary goal is to help patients, not to advance the fields of pharmacology or medical device production. Cover the core criteria, but aim for a survey completion time of five minutes or less.
Create a Screener
Screeners are essential to the survey recruitment process, especially for highly specialized medical products and devices. Take the Digestible Medical Sensors Market including top key players Proteus Digital Health Medtronic, CapsoVision as an example. Survey creators would need to target physicians that might actually employ digestible medical sensors, and using screeners can help to ensure that this audience is targeted.
Offer Good Rewards
The reality of medical market research is that there’s no way to recruit doctors and convince them to participate without offering significant rewards. Remember, these medical professionals already make hundreds of dollars per hour. Offering appropriately high rewards is the only way to catch most physicians’ attention. Finding the best site for physician recruitment for medical market research can help to keep costs low, but product developers should set reasonable budgets.
Separate Qualitative and Quantitative Market Research Surveys
Qualitative market research typically occurs before quantitative medical market surveys. Qualitative research typically involves focus groups and interviews rather than surveys. Performing one-on-one interviews with physicians can help product developers better understand the needs of their market segment, which allows them to create more effective quantitative surveys.
Break Up Longer Surveys
Physicians are only likely to complete long surveys if they offer extremely high rewards. If the early stages of market research don’t help survey designers pare down their question lists, survey designers can also split up longer studies. Separating long surveys into two or three seconds and performing the research in waves can make it easier to attract study participants and keep costs low.
Only Survey Vetted Participants
It’s very important for product developers working in the medical sector to get actionable insight from real doctors. That requires vetting survey participants carefully. The best way to ensure that every person participating in a study is qualified to offer professional advice is to work with a survey recruitment company that specializes in medical research.
Designing an Effective Survey Takes Time
Be sure to set aside enough time to design the survey prior to recruiting participants. It takes time to perform qualitative research, pare down survey questions, and find qualified participants. The process can’t be rushed if manufacturers want to get the best results.
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