Many organizations who want to build their marketing to make a more significant, more meaningful impact, lack a connection between marketing tactics and sales revenue. Without creating an alignment between your target audience’s needs and challenges, solutions, and use cases of the organization, this connection won’t be made.
The Role of Marketing in Supporting Business Objectives
Marketing encompasses a wide range of activities that create awareness of your products and services and persuade organizations to choose you over your competitors. It involves a lot of processes, and when effectively done, it can lead to qualified sales opportunities and won deals.
Globally, lagging industries such as healthcare, education and automotive have fully incorporated marketing technology into their revenue operations. More forward thinking industries like FinTech and Software (SaaS) doubled down on this technology spend too. While this is a great move, organizations need to watch their burn rate and be careful about how they spend money.
The big question is; Is the integration of numerous technologies distracting organizations from achieving the core goals of marketing?
The Function of External Strategists in Supporting a Marketing Strategy
It is the responsibility of a strategist to validate the marketing tactics of a brand and ensure that it aligns with the overall strategy of the organization. An external strategist is in the best position for this job because they can bring a fresh perspective to your existing strategy. Also, they are honest and will see things for what they really are from their external vantage position. At times an external strategist may also have more experience than what’s found internally.
The Transformation From the Promise to the Proof of Growth
With this new wave, the most effective growth is the one that is sustained and measurable. Before this time, revenue always took the leading position. Money was always coming before the proof of being able to drive growth in businesses. This was not a very tactical approach to take and caused a lot of backlashes, considering how most of these efforts and revenues put into the process did not exactly yield the expected results due to an inadequate foundation. There was growth, but certainly not enough to match the resources invested into it.
Patience is a necessary tool for both marketers and the organization hiring marketers. The organization needs to understand that strategies take time to actualize, and they must be patient enough to allow the marketers to carry out the job in due time.
Creativity Is the Game Changer
Marketers must display insanely creative methods to stand out from the crowd. You need different methods and approaches. You need proof and results to be standing first before you go in for money and tech. Technology is just a means to improve execution and delivery, but your strategy should not be entirely dependent on it.
If you are looking to scale your marketing automation, get more effective strategies, or just need help with your general marketing, contact Goose Digital today.
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