The global oral irrigator market size is expected to reach USD 1.1 billion by 2026, according to a new report by Grand View Research, Inc., registering a 3.4% CAGR during the forecast period. Introduction of technologically advanced dental care products and growing incidence of oral diseases, such as dental caries and periodontitis, are majorly driving the market.
Easy availability of oral irrigators for end users like dentists and consumers is one of the drivers of the global oral irrigator market. These are available through various online portals such as Amazon, eBay, and AliExpress, and medical stores.
Initiatives by various dental organizations and agencies, especially in developing countries such as India, are significantly impacting market growth. In India, agencies such as eDantSeva, National Tobacco Control Programme (NTCP) and National Institute of Cancer Prevention and Research (NICPR) conduct programs for increasing awareness regarding dental hygiene and habits, further propelling the market.
Oral irrigators are expensive as compared to traditional floss products, which is hampering oral irrigator market growth. Nonetheless, value benefits offered by manufacturers for the promotion of technologically advanced products, along with increasing pricing competition, is estimated to lower the impact of high costs and increase its popularity among consumers. This is likely to help shift individual preference from tradition flossing methods to using efficient oral irrigators.
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Further key findings from the report suggest:
- Cordless product variants formed the leading segment owing to features such as safety, portability, and reasonably priced. The countertop segment is also likely to witness steady growth owing to convenience as they do not require charging like cordless devices
- Product adoption for home use has been on a rise owing to increasing popularity of technologically advanced products and growing awareness regarding benefits of regular flossing and good dental hygiene
- Increasing prevalence of teeth and gum disorders on a global scale, rise in population in developing economies, and increase in spending power of consumers are anticipated to majorly drive the oral irrigator market
- Some of the key players in the market are Church & Dwight Co., Procter & Gamble, Jetpik, Aquapick, and Conair Corporation.
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Grand View Research has segmented the global oral irrigator market based on product type, application, and region:
Oral Irrigator Product Type (Revenue, USD Million, 2015 – 2026)
- Countertop
- Cordless
Oral Irrigator Application (Revenue, USD Million, 2015 – 2026)
- Home
- Dentistry
Key Topics Covered
Chapter 1. Methodology and Scope
1.1. Market segmentation & scope
1.2. Information procurement
1.2.1. Purchased database
1.2.2. GVR’s internal database
1.2.3. Secondary sources & third-party perspectives
1.2.4. Primary research
1.3. Information analysis
1.3.1. Data analysis models
1.4. Market formulation & data visualization
1.5. Data validation & publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Oral Irrigator Market Variables, Trends & Scope
3.1. Market Lineage outlook
3.1.1. Related/ancillary market outlook
3.2. Penetration & Growth Prospect Mapping
3.3. User perspective analysis
3.3.1. Consumer Behavior Analysis
3.3.2. Market Influencer Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.1.1. Rising prevalence of dental caries
3.4.1.2. Increasing awareness regarding oral hygiene
3.4.1.3. Introduction of innovative products
3.4.2. Market Restraint Analysis
3.4.2.1. High cost as compared to traditional
3.4.2.2. Need battery replacement /recharging
3.4.3. Industry Challenges
3.5. Oral Irrigator: Market Analysis Tools
3.5.1. Industry Analysis – Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from new entrant
3.5.1.5. Competitive rivalry
3.5.2. PESTEL Analysis
3.5.2.1. Political Landscape
3.5.2.2. Environmental Landscape
3.5.2.3. Social Landscape
3.5.2.4. Technology Landscape
3.5.2.5. Legal Landscape
3.5.3. Major Deals & Strategic Alliances Analysis
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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