Christmas time is one of the most significant times of the year Amazon sellers. It is a time when they have tons of opportunities to boost up their sales and earn notable revenue. In fact, a major portion of their annual sales come from this time of the year alone.
Evidently, Amazon sellers must have a strong strategy and plan to prepare for the upcoming holiday season. In this article, we will be highlighting some of the best ways that sellers can stay prepared and make a lot of profit.
1. Know the Important Dates
Amazon sellers must be aware of the key Amazon shipping deadlines for main events. It is published every year by Amazon, and sellers must make it a point to check out the same. In 2018, the inventory for Christmas shopping was expected to arrive at the fulfillment centers by December 5.
Furthermore, inventory for 2019 was required to send to the Amazon fulfillment centers after December 17, 2018. The guidelines for 2019 have not been published yet, but you can take a rough estimate from the previous year’s guidelines and prepare accordingly. As a seller, it is important to adhere to these guidelines to get maximum sales in Quarter 4.
2. Work on Your Brand Presence
A strong and effective strategic advertising plan is a must-have before the holidays. You need to assess the advertising mix and start testing its effectiveness to boost organic ranking at least a month before the Christmas.
Your business objective should determine the bedrock of your advertising strategy. For instance, your goal is to boost sales, then you should focus on the keywords that stimulate click and sales conversion. Harness the Sponsored Brands, Sponsored Products, and Amazon Stores together to optimize the in-market influence of your brand.
If you’re not sure about how to implement an adequate ad optimization technique, consider using the help from SellerMotor’s software tool, which has helped thousand of sellers optimize their ads and get desired boost in traffic.
3. Stock Up
If you don’t have adequate inventory and supply, you will not be able to gain successful sales. The influx of sales in this season implies that you must be prepared and have an adequate amount of supply ready to cater to the demands of the customers. Additionally, make sure your inventory have enough items that would last you throughout the Quarter 4.
It is important that you think ahead in order to be successful. Consider the products that were popular last year to help you decide what products you should buy this year. The automated replenishment alerts by Amazon would come in handy during this time of the year.
4. Don’t Stick to the Hottest Toys
It is common that toys and games will be on the top list of selling items in Christmas sales. So, you might be tempted to get your hands on the top-rated toys and games. However, it might be better if you don’t sell the high-rated toys. This is because these items will be already spread across the market, thereby increasing the competition for you significantly. Instead, you should get those toys that are likely to retain their prices and have lesser competition.
5. Get Your Pricing Strategy and Product Details Pages
Prior to 4 to 6 weeks, make sure you review the pricing on an SKU-specific level and make necessary adjustments if needed. Assess your pre-defined floor prices and consider lowering the price in order to make them more popular in this holiday season.
For seasonal items that are high in demand and sold at higher prices, make sure that you calculate the estimated day that these products can cover. If the days fall after the third week of Christmas, make the pricing more aggressive.
6. Higher Sales Rank, Faster the Sales
During the Christmas seasons, concentrate on sourcing products that have a higher sales rank as they are likely to sell faster. Since there demand is high during this time, you have the opportunity to boost your sales. But make sure you stick to the products that you are familiar with and never sold before.
Stick to the products that have been in the market for a considerable amount of time. While this doesn’t guarantee increased sales, it certainly boosts the probabilities of the same. You can assess the historical sales rank of an item to gauge its performance on the platform.
7. Think Beyond the Christmas
For most sellers, the 4Q begins from October and lasts till December every year. But the sales remain high from November to January. So if you didn’t make enough sales in October, don’t worry, you still have three months to get the sales.
After the hype of Christmas sales, January can provide a great opportunity for you to make a decent number of sales. Many people offer Amazon Gift cards as Christmas gifts; they are likely to redeem them in the January Sales. This is the reason why you should make sure that you have sufficient inventory to last you till January.
Final Thoughts
Preparing for the Christmas sales on Amazon requires sellers to invest in comprehensive preparation and monitoring inventory level, account status, and overall performance throughout the year. By implementing strategies in the right place and at the right place, sellers will be able to cater to the demands of their customers more efficiently and ensure to provide better customer service during this peak season.
Additionally, it is important that sellers understand the best practice associated with seasonal selling to increase their sales and revenues. Harnessing the potentials of software like SellerMotor Amazon Software tool can prove to be highly helpful in enhancing advertising campaigns, optimize price modification, brand exposure, etc. on the whole, as an Amazon seller, you must assess the market, products, and your overall performance, to prepare themselves for the sales influx and take optimum advantage of the same to make higher revenues.
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