Vertex Capital – a cryptocurrency asset management company with a focus on Middle Eastern clients, including Saudi Arabia, United Arab Emirates, Bahrain and Kuwait – launched Vertex.Market, a peer-to-peer trading marketplace.
Vertex.Market differentiate from competition for the simplicity of its use, as it targets that 90% of the population that are not familiar with technical trading features such as order books or stop-loss. At the same time, the platform accommodates expert trading.
Vertex Capital – the consortium behind Vertex.Market – was founded by some of the most successful businessmen in the Middle East, with the goal of facilitating access to the new thriving cryptocurrency and digital asset (security token) market. The expertize gained in helping crypto clients has provided them with the knowledge required for building their own platform. That gave birth to Vertex.Market.
Vertex.Market is a cryptocurrency marketplace for traders available in over 200 countries. The platform offers a library of over one thousand cryptocurrencies that anyone in the world can buy or sell, without any complicated registration processes and regulatory issues. Vertex provides the platform, acting solely as tech provider while the users create offerings and trades.
We have asked a few questions to Vertex.Market founder and CEO Alessandro Pecorelli to better understand the impact of this new platform on the market.
Q. What type of user does Vertex target with this new platform?
A. With Vertex.Market we have targeted the retail customer as well as the high net-worth individuals. They can buy and sell popular cryptocurrencies with payment methods such as Paypal, Venmo, Neteller, Yandex Money, local bank transfers and many others with a high level of privacy. Unlike many of the current marketplaces, Vertex Market allows a wide variety of digital assets to be traded, including but not limited to, Bitcoin (BTC), Bitcoin Cash (BCH), Stellar (XLM), Litecoin (LTC), Tether (USDT), Ethereum (ETH) and over one thousand others.
Q. What need does Vertex.Market cover that is missing in the current crypto market?
A. Vertex allows every person in the world to buy and sell with a high level of privacy and low level of risk cryptocurrencies as well as security tokens (SpaceX USPX for example). Buying Bitcoin (BTC) is still a problem in many countries and if not, most suitable solutions are centralized exchanges. Vertex Market changes that.
Q. Vertex.Market has already reached traction. However, what expansion plans do you have in mind for this product?
A. Of course, we want to have more users but also increse the platforms functionality to accommodate more complicated digital assets such as derivatives. We are working on regulations in the middle east and Europe in this regard.
Additionally we will launch a decentralized escrow system on the Ethereum (ETH) and Tron (TRX) blockchain.