Entrepreneur, Gibson Nyendwa, was selected to open an authority media agency in Birmingham City West Midlands,UK that will focus on serving the Business Owners, Start-ups and Professionals.
Nyendwa‘s Company, Gibcom Marketing Support Ltd, will help entrepreneurs position themselves as an authority in their market using different forms of media.
“Ignoring online marketing is like opening a business but not telling anyone,” said Nyendwa.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority branding and positioning tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command, it is all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you are not deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority branding and positioning services is growing due to the recent media coverage, and Gibcom Marketing Support Ltd will service that need.
Nyendwa said, “Marketers need to build digital relationships and reputation before closing a sale” Chris Brogan.
For more information on Gibson Nyendwa and the Gibcom Marketing Support Ltd please visit or https://www.gcmarketingsupport.co
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Gibcom Marketing Support Ltd
Colmore Building, 20 Colmore Circus Queensway, Birmingham B4 6AT, Birmingham, West Midlands B4 6AT