The global herbal and organic mascara market size is expected to reach USD 156.5 million by 2025. It is anticipated to register a CAGR of 5.3% during the forecast period. Factors such as rising demand for organic makeup products and awareness regarding the harmful effects of the synthetic and chemical ingredients in cosmetics are expected to drive the growth.
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Continuously evolving make up trends and influence of social media and beauty bloggers is anticipated to drive the demand for makeup products, such as mascaras, especially among young generation. In addition, growing popularity of natural ingredients is expected to result in increasing use of organic and herbal mascara. Most companies opt for social media marketing and product promotions through makeup artists, vloggers, and social media influencers to introduce their new products. However, mass market brands choose celebrity endorsements to endorse their products to gain from their credibility. For instance, in 2017, Revlon, added Gwen Stefani, the American singer to its lineup of brand ambassadors.
Liquid mascara is anticipated to hold the largest share of the herbal and organic mascara market. The product is anticipated to register increased usage owing to its light weight, easy application, and long lasting effect. Manufacturers focus on product innovation to enhance user experience and to reach newer consumer base. For instance, in February 2019, Inika launched new mascaras with 100% natural and vegan ingredients, in three variants, namely, The Mascara, Bold Lash, and Curvy Lash.
Online distribution channel is expected to expand at the fastest CAGR of 6.1% from 2019 to 2025. Online channels display a wide assortment of product with detailed information as well as customer reviews. This increases the ease of purchase through online channels. Moreover, availability of discounts and offers coupled with fast shipping is anticipated to positively influence the growth of the segment. For instance, Amazon.com, Inc. and MAKE-UP ART COSMETICS provide easy purchase of herbal and organic mascara online.
Asia Pacific is anticipated to witness the fastest CAGR of over 5% during the forecast period. Innovative promotional strategies coupled with launch of daily use herbal and organic mascara is anticipated to fuel the regional demand. Moreover, government initiatives to promote domestic cosmetic industry are projected to create growth opportunities for the market. For instance, innovative reforms by the government of Indonesia have marked domestic cosmetic industry under the National Development Plan for Industry. This factor is projected to drive the regional market for herbal and organic mascara.
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Further key findings from the report suggest:
• In terms of revenue, gel/cream based herbal mascara is projected to expand at the fastest CAGR of 5.5% over the forecast period
• Offline distribution channel led the global herbal and organic mascara market with an overall revenue share of over 80% in 2018
• North America held the leading market share of 34.9% in terms of revenue and is projected to continue leading In the forthcoming years
• The market is highly competitive in nature with the presence of main players such as Ecco Bella; Ulta Beauty, Inc.; Lotus Herbals Limited; Odylique; JOSIE MARAN COSMETICS; Au Naturale, Llc; RMS Beauty; Endlessly Beautiful; Skin2Spirit; and EVXO Cosmetics
Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
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