Richie Hosein and One Creative Marketing Group today unveiled their newest nightlife brand, “Elevate”. This 435 capacity nightclub will be located inside the Cachet Boutique Hotel on W 42nd Street, adjacent to the iconic Playboy Club in which Hosein currently serves as President.
Partners on the venture include Anthony “Doc” Schnayderman and Nathan Leong of Notoriety Group, a lifestyle management concierge known for producing the VIP Skydeck at NYC’s premier electronic music festival, Electric Zoo.
“My team constantly aims to elevate the standard for incredible hospitality and entertainment, and we are excited for the opportunity to bring another unique experience to the greatest city in the world,” states Hosein. The 435 capacity nightclub will feature state of the art sound and lighting, including a panorama of visual walls and stage for performances.
The club will feature bottle service as well as ticketed general admission. Open to the public for just two nights a week – Fridays will consist of a house music party featuring international talent, while Saturdays will be a hip-hop/open format party featuring the city’s finest DJs and celebrity guest performances. The friends and family grand opening is slated for this upcoming Saturday, September 7th – with the official grand opening weekend on September 13th & 14th.
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