AMA recently published a detailed study of over 180+ pages in its repository on ‘Social Networking Advertising’ market covering interesting aspects of market with supporting development scenario ranging from 2013-2025. The study not just provides market size break-up by revenue and volume* for potential countries and important business segments but also commentary on trending factors, growth drivers. Profiled players in study from the coverage used under bottom-up approach are Facebook (United States), LinkedIn (United States), Google Edition (United States), Twitter (United States), Instagram (United States), Snapchat (United States), WeiBo (China), Tencent (China), LINE (Japan), Kakao Talk (South Korea), MoMo (China), Microsoft (United States), Alphabet (United States), Baidu (China), Yahoo! Inc (United States).
Social networking advertising is basically online advertising & this advertising is completely done only on webpages of the social network websites. Companies are getting involved in social networking advertising as they can get demographic information of the person by viewing user profile & that will be helpful for the company to increase their sale. Moreover, demographics information can be useful to target their ads properly. With social media advertisements, firms can target large set of audience globally & also can form target users groups based on information gathered from profiles. Moreover, user profile information assists company in individualizing their advertisements. Since social networking advertising can catch the audience globally, company’s ads can surely reach people who are interested in the product or service. Additionally, increasing fad for social networking will drive the social networking advertising market. Popular social media sites that are involved in this social networking advertising can be listed as Facebook, Twitter, YouTube, Instagram & many more. Dominant player like Facebook gives advertisers options such as promoted posts, sponsored stories, page post ads, Facebook object ads, & external website ads.
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Market Segmentation
by Type (Photo ads, Video ads, Slideshow ads, Carousel ads, Collection ads, Canvas ads, Lead ads, Dynamic product ads), Application (Entertainment industries, Healthcare industries, Automotive industries, IT industries, Other)
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What’s Trending in Market:
Growing fad of social networking
Increasing preference for online buying
Growth Drivers: Obligation to increase product awareness globally
Stipulation of advertisement to gain more market share
Restraints: Unawareness about social networking in some of emerging countries
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Country level Break-up includes:
North America (United States, Canada and Mexico)
Europe (Germany, France, United Kingdom, Spain, Italy, Netherlands, Switzerland, Nordic, Others)
Asia-Pacific (Japan, China, Australia, India, Taiwan, South Korea, Middle East & Africa, Others)
Major Highlights of TOC:
Chapter One: Market Overview
1.1. Introduction
1.2. Scope/Objective of the Study
Chapter Two: Executive Summary
2.1. Introduction
Chapter Three: Market Dynamics
3.1. Introduction
3.2. Market Drivers
Chapter Four: Market Factor Analysis
4.1. Porters Five Forces
4.2. Supply/Value Chain
4.3. PESTEL analysis
4.4. Market Entropy
4.5. Patent & Trademark Analysis
…………
Chapter Nine: Methodology and Data Source
9.1. Methodology/Research Approach
9.2. Data Source
9.3. Disclaimer
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