Avataar.me, a 3D AI powered AR platform for fashion commerce & marketing, announced the launch of WE.AR providing AR based life size 3D experiences to drive user generated fashion content across web and social media channels of Facebook, Instagram and Snapchat.
Avataar.me was incorporated with a vision to drive a paradigm shift in the digital consumer experience across fashion commerce & marketing, building the first-of-its-kind 3D AR & AI platform to upgrade both consumer experience and retailer/brand ecosystems, from 2D static photoshoots to 3D AR experiences. The platform enables consumers to mix & match apparel and accessories from their favorite brands on 3D model avataars and evaluate a complete 360-degree makeover look. Further, consumers can create their own personalized 3D avataars from a single 2D selfie and try-on their favorite brand’s apparels and accessories.
With the vision to transcend physical realism in online commerce, Avataar.me is aiming to drive convergence of ads and commerce globally and WE.AR is a step in the movement towards enabling user discovery driven fashion online-retail market with life-size 3D experiences and personalisation.
Keeping fashion photo-realism as the cornerstone, WE.AR is bringing innovation to upgrade the consumer journey with AI-powered 3D AR fashion discovery and shopping experiences. Upcoming trends like virtual fashion influencers have opened the window to create highly customized brand representatives or influential virtual personalities, offering immense flexibility and creativity weaved in for brands to connect with diverse and savvy fashion audience. WE.AR will empower fashion consumer experience of the future.
Further Avataar.me’s platform supports seamless supply onboarding for brands/retailers with fully automated deep-learning AI technology that converts 2D apparel image into a 3D CAD/CAM pattern and drapes onto the avataar.
Avataar.me’s team is co-located across India and the US and has been supported by marquee angel investors.
More about WE.AR
WE.AR will launch fashion based AR experiences on web and social media apps Facebook, Instagram and Snapchat, bringing an opportunity for users to create fresh and unique AR based content and be able to share as stories and posts on social media. It’s aim is to offer the ability to use AR to personalize and adopt AR as a mainstream fashion experience. “We believe AR is set to play a great role in online fashion and commerce and the fashion audience today is keen to explore innovation”, said Sravanth Aluru, Founder & CEO, Avataar.me. WE.AR is using ARCore & ARkit and is integrated with Facebook Spark AR & Snapchat Lens platforms to build market ready camera filter based AR experiences for users to engage and experience first hand.
Visit Avataar.me website here https://avataar.me/