Eric Morrison, a User Experience Research Lead with over 13 years of experience guiding research for top technology companies including Google, TikTok, and Disney, is raising awareness about the importance of human-centered design in AI development. In a recent spotlight interview, Morrison shared insights from his career and emphasized the critical role UX research plays in building technology that empowers people rather than replaces them.
“AI should amplify what people can do,” Morrison said. “It’s about making work more human, not less. Technology should help people create, collaborate, and thrive.”
Morrison’s research focuses on understanding how users interact with technology and how insights can guide smarter product decisions. He currently leads research programs at Google exploring AI in the workplace, particularly tools that enhance creativity and teamwork. His work underscores a growing trend in the tech industry: designing AI that is ethical, transparent, and inclusive.
Recent studies show that nearly 60% of employees believe AI could improve productivity, but only 20% trust that current AI systems will act fairly and responsibly. Morrison believes that bridging this trust gap requires designers and researchers to prioritize user needs and ethical considerations at every stage of development. “Users need to trust AI systems,” he explains. “If people don’t understand what the technology is doing, they won’t use it effectively.”
Morrison also advocates for making AI and digital tools more transparent and accountable. He stresses that ethical design is not just about company policies but about how everyday users interact with technology. “Transparency builds confidence,” he says. “People should know what data is being used, why decisions are being made, and what choices they have.”
For individuals and teams looking to incorporate these principles, Morrison encourages starting with small, actionable steps:
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Ask how a tool affects real human behavior, not just efficiency metrics.
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Test technology with diverse groups to uncover hidden biases.
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Provide users with clear explanations and control over how AI interacts with them.
Morrison’s insights come from a career dedicated to balancing innovation with responsibility. He holds a Master of Science in the Social Science of the Internet from the University of Oxford and a Bachelor of Arts in History from Yale University, where his research earned recognition for combining human insight with practical applications in technology.
“Research is not just about avoiding mistakes,” Morrison notes. “It is about helping teams make smarter, more human decisions that last.”
To learn more about Eric Morrison’s work and read the full interview, visit the website here.
About Eric Morrison
Eric Morrison is a User Experience Research Lead based in New York City. He has more than 13 years of experience guiding UX research for globally recognized companies. His work focuses on the intersection of human behavior, design, and AI, with a strong commitment to ethical, inclusive, and evidence-based technology.
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