KEXINO, an award-winning marketing agency for small businesses and startups, is urging a paradigm shift in the marketing industry. In this thought leadership piece, KEXINO is making a case for true marketing effectiveness that hinges on a deeper understanding of human psychology and the subjective nature of value.
“The traditional economic model often oversimplifies value creation,” says the team at KEXINO. “The customer themself plays a significant role in shaping value, just as much as the product or service itself.” They strongly believe that marketing at its core, should be about driving positive change.
The traditional economic model often portrays value as an objective quality, neatly measured, and assigned to a product or service. This approach overlooks the subjective nature of value. What one person finds valuable can be meaningless to another. Value is also highly context-dependent. For instance, a steaming cup of coffee holds vastly different value on a brisk morning commute compared to a scorching summer afternoon.
The focus on objective value creation is a holdover from a bygone era. Marketing used to be about influencing behavior, pushing products through a sales funnel. The best marketers were those who understood human behavior, psychology, and how to influence human emotion to achieve a particular end result.
However, for true marketing effectiveness, the marketing industry needs to move beyond what most buyers see as being manipulation. Instead, marketers should strive for a deeper understanding of human behavior in context. While logic plays a role, decisions, even those that are perceived as rational, are heavily influenced by emotions. This holds true for both B2C and B2B marketing, although B2B purchases may involve a more complex web of emotional drivers with multiple decision-makers.
“The future of marketing lies in understanding the depths of human behavior,” the KEXINO team added. “By delving into the emotional drivers of decision-making, marketers can craft truly impactful, resonant, and effective marketing.”
While technology continues to evolve, the most significant advancements in marketing won’t be found purely in technology. The future lies in a deeper understanding of the human mind. By better understanding how consumers make their decisions and how certain situations affect one’s perception, marketers can use this to fuel their creativity in developing unforgettable messaging, ads, and communications.
Looking towards the future, KEXINO believes that the most transformative advancements in marketing won’t be technological, but rather psychological. Visit their website at https://kexino.com/.
About KEXINO
Founded in 2008, KEXINO is an award-winning small business marketing agency that helps start-ups and small businesses produce better, more relevant marketing strategies and tactics. They combine strategy, branding, communication, and lead generation, with a range of inbound and outbound marketing initiatives. The result is designed to increase awareness, reputation, trust – and sales.
Media Contact
Company Name: KEXINO
Contact Person: Gee Ranasinha
Email: Send Email
Phone: 312-725-9289
Country: United States
Website: https://kexino.com/