FreeCast announces a new agreement with Cisneros Media bringing the telenovela network Novelisima to FreeCast’s free streaming platform. The channel joins over 800 free streaming channels, including a large selection of Spanish-language content, all available at no cost to FreeCast users. International Media Distribution (IMD), a division of NBCUniversal, managed the deal in partnership with Cisneros Media.
A staple of Hispanic media, telenovelas are one the most popular types of content on Spanish-language channels. Novelisima captures the love, the drama, and the suspense that characterize this storied genre, with telenovelas airing 24/7, including a daily primetime evening block of six back-to-back classics. All powered by Cisneros Media and its extensive library of top-rated and beloved titles.
Tracy West, FreeCast’s Executive Vice President of Digital Content, discussed the appeal of the channel as part of the company’s offering: “FreeCast is all about catering to every audience, large and small, and we’ve always been proud to offer a robust collection of channels and content for Latino audiences. Novelisima is a great addition to that collection, as telenovelas are among some of the most popular content in the Spanish-speaking world.”
“For over 30 years, Cisneros Media has produced some of the biggest titles in telenovelas, with a worldwide audience of millions. Novelisima answers audience demand for classic titles and fan-favorites on one service, now available on FreeCast.” said Carlos Cabrera, Vice President of Sales – Pay TV, Cisneros Media.
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