A luxury living mindset embraces more than just owning luxury goods. This was the surprise finding from a recent study conducted by The Olinger Group, a market research and insights consulting firm based in New Orleans, Louisiana. Their recent consumer study revealed these luxury enthusiasts are oftentimes made up of discerning individuals with a passion for premium goods and an unwavering commitment to self-care and well-being. They apply their luxury mindset to making health and wellness a priority in their lives, finding value in paying a premium for products and services that promote well-being, whether it be in luxury goods or health and wellness.
According to the report, over 90% of these health & wellness/luxury enthusiasts feel good about their health and are in good health. Additionally, they are significantly more likely than others to practice clean eating, organic cooking, or vegetarian or vegan diet.
Findings also highlighted that luxury enthusiasts tend to choose brands with sustainable, organic, and eco-conscious practices and are willing to pay more for products that uphold these values.
Similarly, health & wellness/luxury enthusiasts are significantly more willing to pay extra (at least 10% extra) for organic fruits by, organic vegetables, organic health, and beauty products by, or organic meats.
These insights offer a deeper understanding into the behavior, thinking, and values of a luxury living mindset, pointing to an opportunity for brands to help others “live well.”
In addition to this study on luxury and health & wellness, The Olinger Group is set to release its 2023 Traveler’s study this summer.
To learn more: https://www.olingergroup.com/
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