March 9, 2021 – ETP began in 1942 in Chicago, Illinois by primarily serving the neon light industry using their proprietary vacuum testing technology. They eventually started leveraging this unique technology to develop the products that they are best known for today. This line of products includes leak detectors, corona surface treaters, and a vast array of science and education products known for their quality by high schools and universities worldwide. To learn more about all of ETP’s products, the industries they are used in, and their use cases, visit their Applications page.
In 2012, after a long history of exclusively being an instrument manufacturer and building an international reputation for their products, ETP’s new management began a digital transformation. The new management ushered in a new era for the company that included investments in a new e-commerce presence and digital content including educational blogs, whitepapers, and self-service quoting capabilities to drive a direct to consumer business model. All of these efforts have helped achieve a more efficient and modern business framework that has been very successful to date. Recently, to further expand and drive growth, ETP decided to leverage their brand and reputation for delivering high quality instruments to partner with OEM’s that manufacture adjacent products and offer an improved online shopping experience at https://www.electrotechnicproducts.com.
After an extensive market study, ETP concluded that Reed Instruments shared the same values and carried a catalog of products that were complementary to ETP’s own line of products. Reed also does not sell their own products online and relies on distributors such as ETP who have a strong e-commerce platform. This makes for a perfect, mutually beneficial partnership between the two companies. Reed is a proven manufacturer of quality portable precision test and measurement instruments with over 180 products and has been in business since 2004. All of Reed’s products that are available for purchase through ETP’s new and improved online store can be found at https://www.electrotechnicproducts.com/reed-instruments. As of this month, ETP started carrying 3 key products of theirs: the R7800 Coating Thickness Gauge, CM-8822 Coating Thickness Gauge, and the TM-8811 Ultrasonic Thickness Gauge. All of these products are nondestructive thickness gauges that are ideal for precision measurement and quality control in various industries and applications.
For Electro-Technic Products, the addition of the thickness gauge models from Reed Instruments is just the beginning of their goal to widen the scope of their catalog and serve their customers with the best precision test and measurement instruments in the industry. ETP is currently exploring other products made by Reed and plans to periodically expand their catalog with similar products that complement their existing customer base. In the near future, ETP hopes to forge relationships with other manufacturers and suppliers and utilize their e-commerce first approach to introduce customers to leading brands and provide a user-centric platform for purchasing products.
Media Contact
Company Name: Electro-Technic Products
Contact Person: Ritesh Patel
Email: Send Email
Phone: 773-561-2349
Country: United States
Website: https://www.electrotechnicproducts.com/