“Hanbok Wave” Beyond New York and to the World

December 09 16:39 2021
Hallyu Culture Artists Such as Brave Girls and DKB Spread Hallyu Through Hanbok with Virtual Influencer ROZY

K-pop singers ‘Brave Girls’ and ‘DKB’ will shine our Hanbok in New York, the mega of fashion and make their move towards the world. Virtual influencer “ROZY” also cooperates for this project.

The Ministry of Culture, Sports and Tourism (Minister Hwang Hee, hereafter referred to as MCST), released a digital fashion show with the Korea Craft and Design Foundation (Director Taehoon Kim, hereafter referred to as KCDF). It was announced that a pre-advertisement video for the digital fashion show was broadcast on the Broadway Billboards* in Times Square, New York on November 23rd at 19:00 local time. Moreover, the virtual influencer ‘ROZY’ wears the Hanbok that has appeared in the digital fashion show.

* 3 Times Sq, New York, NY10036, USA / Based on New York local time

“Hanbok Wave” catches the eyes all around the world

The digital fashion show shows off the Hanbok that has been planned and developed by Hallyu culture artists ‘Brave Girls’ and ‘DKB’ with a hanbok corporation to reinterpret the traditional beauty of Hanbok in modern terms.

This fashion show video contains the distinct color and beautiful curves unique to hanbok based on the individual personality and charm of each member of ‘Brave Girls’ and ‘DKB.’ Particularly, it emphasizes the beauty of Korean tradition by utilizing various props and backgrounds such as fans of Ilwol Obongdo Island, traditional doorstep and folding screens.

A short-edited advertisement video of a digital fashion show to introduce the beauty of Hanbok and diverse aspects of Hanbok, was posted in the center of New York Times Square with the most floating population. Therefore, it is expected to contribute to promoting Hanbok and to raise its awareness to tourists from around the world.

Meanwhile, this digital fashion show is the outcome of the ‘Hallyu Collaboration Content Planning and Development’ project to help the Hanbok industry pioneer overseas markets in collaboration with Hallyu cultural artists. 10 companies are the participants, including • KIMHYESOON HANBOK, • Ccomaque by Dolsilnai, • Danha, • LIVE DAMYEON, • LEESLE, • MoriNori, • GUIROE, • C-ZANN E, • Tchai Kim, and • HAEMI by Saimdang (Orders are in Korean alphabetical order). They have started in August this year and have developed a total of 70 clothing.

After participating in the project, CEO Seon Ock Park (GUIROE) remarked, “We made full use of the color, line, and material characteristics of Hanbok to create a costume that is comfortable in daily life and give a strong visual effect on stage.” She added, “It will be an opportunity to show the new charm of ‘wearable’ Hanbok to overseas Hallyu fans who have mostly been exposed to the displayed Hanbok.”

ROZY, the first virtual influencer in Korea, participates in promoting Hanbok

‘ROZY’, the first and highly recognized virtual model in Korea, also promotes the charm of Hanbok and helps to enter oversea markets. ‘ROZY’ released 4 photoshoots wearing representative costumes of Hanbok companies participating in this project on the 30th of last month through ROZY’s network channel (https://www.instagram.com/rozy.gram).

Digital fashion shows featuring ‘Brave Girls’ and ‘DKB’ and hanbok photoshoots featuring ROZY are available for viewing on the Hanbok Advancement Center website (www.hanbokcenter.kr) and Nuri Communication Network Channel.

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Country: South Korea
Website: https://hanbokwave.com

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