Clothing Industry Is Fragmented, Clothing Life Is Complete

November 18 14:06 2021

In the era of IOT, all major industries are facing transformation and upgrading, and the garment industry is no exception. For how to better realize the rapid development of the whole industry, Haier Internet of clothes has given a new solution. However, many people don’t know what he is doing and what it can bring to users?

From October 18 to 19, Haier Zhijia answered at the China garment conference held in Qingdao.

On the whole, at present, the “clothing industry is fragmented”. The clothing industry includes clothing R & D and design, processing and production, market sales and washing and care services. However, these fields are almost separated from each other and develop independently, resulting in the scattered experience of users in clothing purchase, washing and care, dressing and so on.

Haier Zhijia continues to link multiple ecological resources, and provides users with clothing life cycle management services with intelligent scenes and clothing union ecology, so as to “make clothing life complete”.

Wisdom scene: from “people looking for clothes” to “clothes looking for people”

With the upgrading of consumption, the way users buy clothes has changed from shopping to online shopping and customization. The traditional “people looking for clothes” model can no longer meet the needs of users. In this regard, Haier clothing network has opened up the “factory, store and home” scenario and innovated the new “clothes looking for people” model.

The so-called “people looking for clothes” means that users have to go through cumbersome processes such as picking, inquiry, fitting and replacement in physical stores, which will lead to manufacturers’ inability to accurately prepare goods, merchants’ inability to lock sales, and the decline of user purchase experience.

At the meeting, Haier Internet of clothes created a new model of “clothes looking for people” to provide users with a better dressing experience. Taking the smart cloakroom as an example, the first is to understand the clothing cloud mirror. Through digitizing the clothing and human body, we can realize virtual fitting, virtual volume, virtual image design, etc; The second is the cloud wardrobe. Through clothing digitization, you can not only manage the existing clothes at home, but also connect to the online cloud store to recommend the clothes most suitable for users. Up to now, the cloud wardrobe has linked the clothes of nearly 1000 brands; Finally, the clothing care cabinet can adapt better clothing care procedures according to the fabric of clothes.

Clothing union Ecology: creating a cycle and closed loop of clothing ecology

In addition, Haier Internet of clothes also creates a complete set of intelligent solutions for the whole life cycle of clothing washing, storage and matching.

Relying on the leading IOT technology and ecological resources of the Internet of clothes platform, Mr. laundry of Haier Internet of clothes leads the comprehensive upgrading of the washing and care industry with the innovative “1 + N + ecology” mode, provides users with the whole life cycle management service of “washing, care, storage, erection, purchase and receipt” of clothes, and completes the experience closed loop of the whole process from front-end to after-sales.

Under the “rendanheyi” mode, Haier clothing network innovates smart scenes and smart ecology around “clothing”, provides users with one-stop clothing solutions, and also changes the new way of smart life.

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