YASHA London’s revolutionary concept redesigns body armour into the most fashionable, discreet, ultra-covert armour presently available on the market, built for everyday wear.

November 13 02:51 2021
Teaming up with the world’s most elite armoured vehicle manufacturers, fashion wholesalers, and private security companies, the leading London-based fashion company seeks to serve customers with the most ultra covert, fashionable, and everyday wearable armour solutions.

Leading fashion brand YASHA London’s new concept is out to redesign body armour into the most fashionable, discreet, and ultra-covert armour available on the market.

With British designer Joshua McGhee and his highly experienced design team, YASHA London has led the pack in delivering the ultimate everyday wearable protection solutions.

“Through innovative design combined with highly resistant technical fabrics, our jackets were devised to assist in life-threatening situations – without compromising on style, comfort and everyday wearability,” says Joshua.   

The Bomber, one of its bestsellers, is an archetypal bomber jacket updated for the new challenges of modern living. The jacket’s regular fit accentuates precisely what has made the style so timeless: simplicity, but with an unseen edge. It Includes traditional button-clasp two-pocket details and is finished with YASHA’s signature branding on the upper left sleeve.

 

The Bomber comes with the NIJ IIIA bullet-resistant liner. The liner is designed to be worn within the jacket and surrounds the wearer’s vital organs. Without it, the jacket is not bullet-resistant. 

The company has partnered with the world’s elite armoured vehicle manufacturers, seeking to serve customers with the most ultra-covert and fashionable armour available today.

In the process of redefining industry standards, YASHA London has caught the eye of Warner Brothers, an American diversified multinational mass media and entertainment conglomerate. YASHA has announced an important and exciting collaboration with the entertainment company happening next year.  

Joshua has formerly worked with fashion houses including Armani, Burberry and Alexander McQueen, and was a tailor previous to founding YASHA.

YASHA London, which means ‘to save’, has been led the charge in putting out fashion with a purpose. Joshua and his team designed four core designs for the launch of the brand last year – The Stealth, The Car Coat, The Bomber and The Parker. All the items have UHMWPE-made interchangeable ballistic inserts – an industry first for stab-resistant apparel in the United Kingdom. YASHA is now in development of a luxury line and security line. 

The Stealth is an iconic four-pocket field jacket inspired by British military attire. The jacket’s tailored fit provides a unique interpretation of a classic silhouette and is built for the rigors of day-to-day urban life. It includes metallic zip detail on the inlay and is finished with an extended peaked hood in homage to military-issue clothing dating back to 1942.

On the other hand, The Car Coat is a quintessential item re-invented and accompanied with the NIJ II (2) bullet resistant liner. A staple of urban outerwear for decades, the Car Coat’s tailored fit provides an innovative twist on its classic knee-length shape, complete with traditional five-button detail to fasten. The coat is finished with a flat collar, two button-detail pockets and a clasp above each cuff.

YASHA London’s core collection provides four functional styles of jackets with three levels of resistance lining options. Customers can select the desired liner, pairing it with any style of jacket, which is interchangeable across their entire range. 

Those who want to learn more about YASHA London or check out all the designs available may visit the website for more information.

Media Contact
Company Name: YASHA LONDON
Contact Person: Joshua McGhee
Email: Send Email
Phone: +447713738999
Country: United Kingdom
Website: https://www.yasha.london

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